Soilpro Industry
Soil properties applied to
soil laboratory geotechnical engineering www.soilpro.com.my

Industry - Competitor Analysis and Customer List
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Competitor Analysis
In a close market, competing soil laboratories are well aware of each others level of competence and capacity to undertake concurrent projects.  Although competition is not overly fierce, the laboratory with better recognition and well-equipped facilities would be offered more projects.  In many situations, a laboratory cannot differentiate or perceive the quality of services from those of its competitors. Each would have its own select clientele and there are usually enough projects for every laboratory. There is usually no necessity for aggressive marketing.  The laboratories practically know all the customers there is around and relationships are established by word-of-mouth.  The most important advantage is still the reliable networking relationship (knowing who) which is traditionally built over time and effectively maintained. The five competitive forces or key differentiation would be as follows:

1.   Availability of test facilities at a specific period and delivery time
2.   A wide range of test equipment and equipment for special tests
3.   Capacity to cope with the volume of tests in a given project schedule
4.   Pre-qualification or approval from the Project Consulting Engineers
5.   The competence of the Technical Manager and any quality system in place

Customer List
Soilpro's customers are mainly soil drilling and earthwork contractors.

1999 Customers' Ranking

1 Ikram Services S/B 20 C-Phi Engineering S/B 39 Testech S/B
2 Strata Drill S/B 21 Lingkaran Kualiti S/B 40 Diversified Eng.& Const. S/B
3 United Soil Engineering S/B 22 Novatel S/B 41 Sealand Drillers (M) S/B
4 North Soil Engineering S/B 23 Sinmah Builders S/B 42 Han Consultant
5 Bumimetro Engineering S/B 24 Malaysian Soil Investigation S/B 43 Metro Bina
6 Pakatan Tenaga S/B 25 Geoazfar S/B 44 Jurutera Prima Selatan
7 Rock Soil Investigation S/B 26 Syarikat Pembinaan Daya Utama 45 Mega Mall Development S/B
8 Megasoil Engineering S/B 27 Inter Soil Engineering S/B 46 Tropical Geotechnique S/B
9 Sekata Drilling S/B 28 Plexus Enterprise (M) S/B 47 Formpave (M) S/B
10 Carita S/B 29 Apex Beach Management S/B 48 Soilvest Drilling
11 Progress Drilling S/B 30 Sinar Development 49 Ismaya S/B
12 Teguh Geotech Services S/B 31 Geotech Engineering S/B 50 Chemneer Laboratories S/B
13 Team Drillers S/B 32 Titramega S/B 51 Material Geo Engineering
14 Pantas Drilling 33 Johawaki S/B 52 Perunding ZNA
15 Cadence Kontrak Bina S/B 34 Consolidated Laboratory (M) S/B 53 Anjung Emas S/B
16 Nirwana Jaya Enterprise 35 Global Geotechnics S/B 54 Apex Stone Products S/B
17 Mawashi Corporation S/B 36 Buildtest Laboratory S/B 55 Geodata Engineering S/B
18 Twin West Engineering 37 Alda Pak Trading Co    
19 Nasah Sign & Construction S/B 38 Calico Advance S/B    
Top 10 Customers
  1996 1997 1998 1999 2000
1 Strata Drill Strata Drill United Soil Eng Ikram Services Ikram Services
2 United Soil Eng United Soil Eng Ikram Services Strata Drill Bumimetro Eng Corp
3 Pakatan Tenaga Pakatan Tenaga Progress Drilling United Soil Eng Carita
4 Progress Drilling Progress Drilling Pakatan Tenaga North Soil Eng Strata Drill
5 Pantas Drilling Pantas Drilling Carita  Bumimetro Eng Pakatan Tenaga
6 WCT Eng Gagasan Teguh Global Challengers Pakatan Tenaga Pantas Drilling
7 Geotech Eng Geotech Eng Megasoil Eng Rock Soil Inv North Soil Eng
8 Pernas Chartered Mgmt Bumimetro  Eng Bumimetro Eng Megasoil Eng Calico Advance
9 Malaysian Soil Inv Sekata Drilling Material Geo Eng Sekata Drilling Plexus Enterprise
10 Twin West Eng Syarikat KMZ Geotech Eng Carita Rock Soil Inv

© Soilpro Technical Services Sdn Bhd - April 2000
Last updated on: 22 August 2000