Soilpro - Strategy

	Soilpro	Strategy
	Soil properties applied to
soil laboratory	geotechnical engineering	www.soilpro.com.my

Strategy - Vision and Mission Statement
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Vision
Soilpro's vision statement is the first element of entrepreneur strategy. In a few words, "Customers will recognize the advantage of Soilpro as an approved geotechnical testing laboratory ", the aim is concisely expressed to customers, employees and stakeholders. The business itself is clearly spelled out by the choice of an innovative company name. Soilpro's logo also plays an important function in projecting the company to customers by the incorporation of the name, the vision and a red elliptical shape that is segmented at the top right with a white triangle to signify the management team of three founding executives. (Soilpro is formed from the words 'Soil properties').

Mission
The vision breaks down into the mission which is the second element of Soilpro's strategy. The business direction of the company can be road mapped by developing an appropriate framework that is practical, achievable and realistic. This mission is really about the question of what business is the company in?

The five basic questions and answers are:		In a statement of purpose or values
Client and services? : geotechnical and testing laboratory Client value or benefits? : highest quality services Competitiveness? : recognised quality Market? : national and international Commitment? : world-class standards		To provide the highest laboratory quality services to customers who effectively rely on geotechnical test data for safe and practical design or assessment.

For these long-term "values" to be consistent with the vision and mission, Soilpro has developed the Quality Objectives as the principles for strategic growth.	Quality
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DMAIC Goals
Six Sigma is the organisational quality system and The Six Sigma Way is a comprehensive guide to the application of Six Sigma across all industries. Define, Measure, Analyse, Improve and Control - or DMAIC (pronounced "deh-MAY-ihk") is a five-phase improvement cycle commonly used for both process improvement and process design/redesign efforts. DMAIC is modelled after the original PDCA - Plan, Do, Check and Act cycle introduced by W. Edwards Deming. (Details of Soilpro's DMAIC Goals - under construction)